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Lawn 2014

  • OK! Pakistan - June 2014

    Maria B - OK Pakistan - June 2014.jpeg

    The leading monthly fashion, entertainment and lifestyle magazine featured MARIA.B.’s Astitva collection launch in its news section. Pictorial content included an image of the designer and an image of the catalogue of the collection.

  • Daily Times – Sunday Times - 8th June – 14th June 2014

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    The Sunday magazine of the leading English language broadsheet featured an official image from the official photo-shoot of MARIA.B. Lawn by Reshma Tex in a mood-board piece which focused on Ikkat.

  • Daily Times – Sunday Times - 8th June – 14th June 2014

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    The Sunday magazine of the leading English language broadsheet featured an image of designer Maria B. wearing MARIA.B. Lawn by Reshma Tex in a special trend piece that focused on prints

  • MAG The Weekly - 7th June – 13th June 2014

    The leading weekly fashion, entertainment and lifestyle magazine featured an editorial photo-shoot in which MARIA.B.’s Ladakh Connection collection was featured. An image of a model wearing MARIA.B. was also featured on the cover of the publication.

  • Media Diaries

    The Pakistani media, current affairs and culture web portal published the official press release announcing MARIA.B.’s Astitva collection. The write-up included detailed collection information, an image from the photo-shoot of the new collection and was accompanied by a quote by designer Maria B.

  • XPOZE - Monthly May 2014

    The monthly fashion, entertainment and lifestyle magazine featured an interview of designer Maria B. regarding her PSFW 2014 collection and her opinion on the importance of Fashion Weeks.

    The publication also featured designer Maria B. in a special Red Carpet feature on PSFW 2014.

    XPOZE featured 2 looks from the Ladakh Connection collection in a special PSFW 2014 focused photo-shoot.

    MARIA.B. was also featured in a special piece titled PSFW: Best of the Best! MARIA.B.’s showcase was determined to be the Best Fusion Collection showcased at the event.

    Key Quotes: “The collection was the biggest surprise of the entire fashion week line-up. MARIA.B. put out a stellar interpretation of Kashmiri fashion in this ode to Ladakh. There were tunics after tunics that bordered on Bohemian-Kashmir, making it very international. From kurtas to tunics to trousers, tights jackets and wide-legged palazzos, there wasn’t a single garment that threw the collection off momentum. We loved the prints and we loved the treatment. The collection also showed a range of loose kurtas for men and we have to report that many women in the audience could be heard whispering that they’d also want to get their hands on them!”

    The magazine also featured a group photo of designer Maria B. and models wearing the Ladakh Connection in a special behind-the-scenes feature.

    XPOZE also featured a ramp image of MARIA.B.’s showcase in a special feature consisting of designers walking the ramp after their shows at PSFW 2014.

  • Express Tribune – online - 26th May 2014

    The online Life & Style section of the leading English language broadsheet posted a feature on MARIA.B. and the brand’s recent collaboration with Sahiba Ltd.

    Key Quotes: ““This is a very exciting project for us because it’s the first of its kind for any Pakistani designer,” says Maria Butt of Maria B, “representative of Sahiba walked into our store after the expo last year and showed interest in a collaboration.” The design house started working with them in a linen collection for the winters and after its success in India, the textile group asked the design house to design their lawn.”

    “”India is a very different market from Pakistan as far as aesthetic is concerned. They want louder prints with a brighter colour palette. They want the Pakistani look and sensibility but with the Indian palette,” continues Butt.”

    “India has a thriving middle class that is the main consumer of this particular lawn. “I had to really study the market and see what they like because both the countries have very different styles and aesthetics,” says the designer. While Butt discusses the viability of the product, she also highlights that affordable fashion is not available in India. “While the retail market is huge and they have major designers, affordable fashion is still not predominantly available,” says Butt.”

    “Maria B marks her 15th year in the Pakistani fashion industry this year and this collaboration is opening doors for her across the border. Sahiba Ltd has a major distribution network panning across over 25 cities in India. “This is immense exposure for Maria B as we are not only getting recognition, but also being able to study the market out there,” she concludes.”

    “The collection has a more bohemian and tribal sensibility rather than the floral pastels that generally work in Pakistan. Last year, Pakistan’s 5 Star Textile Group hired JJ Valaya from India to design their lawn for the season. One wondered if the day when Pakistani design houses will be asked by Indian companies to take on such projects will ever be seen.”

  • Express Tribune – Life & Style - 26th May 2014

    The Life & Style section of the leading English language broadsheet published a feature on MARIA.B. and the brand’s recent collaboration with Sahiba Ltd.

    Key Quotes: ““This is a very exciting project for us because it’s the first of its kind for any Pakistani designer,” says Maria Butt of Maria B, “representative of Sahiba walked into our store after the expo last year and showed interest in a collaboration.” The design house started working with them in a linen collection for the winters and after its success in India, the textile group asked the design house to design their lawn.”

    “”India is a very different market from Pakistan as far as aesthetic is concerned. They want louder prints with a brighter colour palette. They want the Pakistani look and sensibility but with the Indian palette,” continues Butt.”

    “India has a thriving middle class that is the main consumer of this particular lawn. “I had to really study the market and see what they like because both the countries have very different styles and aesthetics,” says the designer. While Butt discusses the viability of the product, she also highlights that affordable fashion is not available in India. “While the retail market is huge and they have major designers, affordable fashion is still not predominantly available,” says Butt.”

    “Maria B marks her 15th year in the Pakistani fashion industry this year and this collaboration is opening doors for her across the border. Sahiba Ltd has a major distribution network panning across over 25 cities in India. “This is immense exposure for Maria B as we are not only getting recognition, but also being able to study the market out there,” she concludes.”

    “The collection has a more bohemian and tribal sensibility rather than the floral pastels that generally work in Pakistan. Last year, Pakistan’s 5 Star Textile Group hired JJ Valaya from India to design their lawn for the season. One wondered if the day when Pakistani design houses will be asked by Indian companies to take on such projects will ever be seen.”

  • The News - 25th May 2014

    The leading English language broadsheet featured a ramp image of Sabeeka Imam wearing MARIA.B. in a special feature on models.

  • Fashionhites.wordpress.com - 14th May 2014

    The Pakistani fashion, entertainment and lifestyle blog published the official press release announcing MARIA.B.’s Astitva collection. The write-up included detailed collection information, images from the official photo-shoot of the collection, and was accompanied by a quote by designer Maria B

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